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For D2C founders doing ₹5L+ a month on Meta & Google

Your ROAS says you're winning. Your bank account disagrees.

Oxbow rebuilds the growth system behind your ads — media, creative, conversion and retention — so you scale on profit, not on a dashboard number.

See If Oxbow Is A Fit

60-minute call with a senior strategist. You leave with our read on your biggest bottleneck, fit or not.

₹100 Cr+ad spend managed
50+D2C brands scaled
₹500 Cr+revenue generated
7+ yrsrunning performance accounts

Sound familiar?

You don't have an ads problem. You have a growth-system problem.

Five things we hear on almost every first call with a ₹5L–₹50L/month D2C founder.

That's us — check our fit
1

More spend now means worse results

Every time you push budget, ROAS drops and CAC climbs. That isn't bad luck — it usually means the account structure, creative volume or landing page can't carry the next level of spend.

2

ROAS looks fine. Cash doesn't.

The dashboard says 3–4x, but after COGS, RTO, shipping and discounts there's little left. If nobody manages to contribution margin, you're scaling revenue, not profit.

3

Your winning ads keep dying

One hero creative carries the account, then fatigues in a few weeks. Without a steady pipeline of tested concepts, every slump becomes a scramble.

4

Nobody can tell you what's actually broken

Ads, creative, product page, offer or retention? Your media buyer, designer and developer each blame someone else, and nobody owns the full journey.

5

You keep buying the same customer twice

Repeat purchase is an afterthought, so every order has to pay back its full acquisition cost. Fixing retention is often the cheapest way to unlock more spend.

Case studies

Real brands. Real ad accounts. Here's what we changed.

More results from accounts we run

Straight from Shopify and Meta Ads Manager. Brand names withheld. Tap any screenshot to enlarge.

6.93x ROAS₹4.17L Meta spend → ₹28.9L in purchases
₹3.06 Cr in sales, +355%
₹2.23 Cr in sales
₹74.7L in 2 months, +173%
₹1.1 Cr in sales, +24%

Your brand could be the next screenshot here.

If you're doing ₹5L+ a month and the numbers have stalled, let's find out why.

See If We're A Fit

How we grow brands

One team owns the whole journey — from the first click to the repeat order.

Media buyers blame creative. Creative blames the website. Nobody owns the gaps in between, and that's exactly where your margin leaks.

01The click

Performance media

Accounts built to scale without efficiency falling off a cliff.

  • Meta, Google and YouTube Ads
  • Account restructure and scaling rules
  • CAC and MER targets tied to margin
02The scroll-stop

Creative performance

A steady pipeline of tested concepts, so no single ad carries the business.

  • Ad concepts, scripts and UGC
  • Static and video produced in-house
  • Weekly testing with clear kill rules
03The checkout

Conversion optimisation

Stop paying for clicks that land on pages that don't sell.

  • Landing and product pages
  • Shopify speed and UX fixes
  • Tracking and analytics you can trust
04The repeat order

Retention and LTV

Make every customer worth more, so you can afford to acquire more.

  • WhatsApp and email flows
  • Repeat-purchase journeys
  • LTV-led acquisition targets

The first 90 days

We diagnose before we spend a rupee of yours.

  1. 01
    [Days 0–10]

    Diagnose

    Account, creative, site and unit-economics audit. We agree the margin and CAC targets that define success.

  2. 02
    [Days 10–30]

    Build

    Account restructure, first creative sprint, landing-page fixes and clean tracking, so decisions run on real data.

  3. 03
    Every week

    Test

    A standing roadmap across creatives, audiences, offers and pages. Every test has a hypothesis and a kill rule.

  4. 04
    [From day 60]

    Scale

    Budget moves into what's proven, with guardrails that protect contribution margin as spend rises.

Book a growth call

Let's see if we're a fit.

Pick a 60-minute slot. You'll answer a few quick questions while booking, so a senior strategist can review your account before we talk — useful, not a pitch.

We're a strong fit if

  • You're a D2C brand doing ₹5L+ a month
  • You already run Meta or Google Ads
  • You care about profit, not just revenue
  • You can move fast on decisions

Probably not the right partner if

  • You're pre-revenue or still validating the product
  • You want the cheapest agency available
  • You want reports, not changes
Growth Fit Call · 60 min

What happens on the call

  1. 1
    We review your setup firstYour ad accounts, creatives, store and numbers, before the call.
  2. 2
    We find the bottleneckWhere growth is actually breaking: ads, creative, conversion or retention.
  3. 3
    You get our planHow we'd approach it, and whether we're the right partner. If not, we'll say so.
Book Your Growth Call

Pick a time right here. Free, no obligation.

FAQ

Questions founders ask on the first call

Something else on your mind? Ask it on the call — that's what it's for.

Your next growth stage won't come from doing more of the same.

Tell us where you are, where you want to be, and what's in the way. If we can help, we'll show you exactly how we'd approach it.

See If Oxbow Is A Fit
See If Oxbow Is A Fit